Summary
Product Designer since 2017, working in digital design since 2007 at companies like Editora Abril and MTV Brasil.
Currently focused on conversion optimization at Centauro’s e-commerce.
I work end to end, from discovery to delivery, connecting design decisions to business metrics. I have contributed to the design system at every company I’ve worked for.
Experience with marketplaces, e-commerce, loyalty programs and design systems, across real estate, recruitment, mental health and sports.
Experience
Grupo SBF · Centauro · Senior Product Designer
Feb 2026 to present
Centauro’s e-commerce, focused on conversion optimization.
- Led the product detail page (PDP) facelift:
- New photo gallery: +3.55% conversion
- “Model’s size” button: +1.17% conversion and +1.36% revenue per session
- AI virtual try-on: 7.7% conversion and 93% satisfaction
- Bring AI into the design process: built an automated workflow that processes user feedback at scale and prioritizes issues by impact, use AI agents to plan and synthesize research, and share these practices across the chapter
- Design system reference in the chapter, mentoring peers and leading design critiques
Grupo SBF · Spoint · Senior Product Designer
Feb 2024 to Feb 2026
Loyalty program connecting sports practitioners to benefits and rewards.
- Led a full app facelift after the rebrand
- Introduced gamification focused on acquisition and engagement
- Ran discovery and alignment workshops with cross-functional teams
Zenklub · Senior Product Designer
Aug 2023 to Dec 2023
B2B emotional well-being platform offered by HR as an employee benefit.
- Redesigned the HR dashboard, adding charts and visualizations that show employee adoption of the platform and the team’s mental health progress
- UX workshops and user story mapping with PM, design and engineering
- Contributed to the design system
Revelo · Senior Product Designer
May 2021 to Jul 2023
Tech recruitment platform, working on both sides of the marketplace.
- Identified opportunities from product metrics, qualitative and quantitative research and competitor analysis
- Planned experiments with clear hypotheses and success metrics, validated through A/B tests, fake doors and rollouts
- Tracked post-launch results with the data team, adjusting course based on observed impact
- Evolved Everest, the brand’s design system, improving accessibility and development speed
OLX Brasil · ZAP+ · Design Ops
Oct 2020 to May 2021
- Led processes and planning for Lina, the design system behind ZAP Imóveis, Viva Real and real estate agent products
Grupo ZAP · Product Designer
Oct 2017 to Oct 2020
- Optimized the ZAP Imóveis and Viva Real portals through research, usability testing and A/B test tracking
Before product design
- Freelancer, graphic and digital designer (2014 to 2017)
- Lets, design coordinator for a fast fashion e-commerce (2012 to 2014)
- MTV Brasil, digital designer (2011 to 2012)
- Editora Abril, digital designer for GLOSS and NOVA magazines (2007 to 2011). Abril Journalism Award for “Mobile Site” (2011) and “Magazine of the Year” (2008)
- Web design and journalism (2002 to 2007)
Education
- Journalism, UNAERP (2005)
- Design Ops, DesignLab (2019) · UX Writing, FASPSP (2019) · Product Discovery, Punkmetrics (2019)
Tools
Figma, Miro, Google Analytics, Hotjar, Appcues, Smartlook, AI agents
Languages
Native Portuguese · Advanced English · Basic Spanish